Ever since my fingers were nimble enough, I have loved making friendship bracelets. It was a summer hobby as a kid and even recently I have stumbled upon finger weaving (which is great as well). So when we were asked to create a package design for an item that had been “neglected” by old or uninspired design, I knew my product right away – embroidery floss. Take a look at the idea below. I know there really is no market for this more elaborate packaging, but it was a lot of fun to create. The artwork was done using scratch board and the mock-up was created using Photoshop.